Wednesday, March 18, 2015

Wednesday Wonder: 'Family Trees'

The choice for today's Wednesday Wonder is Family Trees (2012), the third in a series of animations commissioned by Hyundai Motor Group. Matt Pyke, founder and creative director of Universal Everything, worked with his staff to realize the commission, which "abstracts the processes behind Hyundai's manufacturing methods." Trees, sprouting, branching out, and filling with foliage, are a metaphor for "resource circulation" (recycling) as used by Hyundai.

The other animations in the series are Made by Humans and Primal Creation: Planet.

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